Ready to elevate your style?
I’m here to help you get OUT of that style rut. So that when you open your wardrobe in the morning, you feel excited & empowered to dress in clothes that make you feel confident & ready to face the day!
Because let’s be honest - as women, we’re not taught how to dress ourselves or informed about what works best for your body shape & style.
This is about feeling amazing in your own skin. Not trying to be anyone else & embracing your body, whatever your size or shape…
As my clients love to say, it’s a “dose of Joy” for your wardrobe & your life!
Pick your path to self-expression…
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Complete Style Revamp
If you’ve never worked with a Personal Stylist before & you’d LOVE to overhaul your wardrobe & elevate your style…
The Complete Style Revamp is for YOU!
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Exclusive Style Club
If you’d love ongoing Personal Stylist support throughout the year, to update & elevate your style with each new season.
The Exclusive Style Club is for YOU!
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Styling Solutions
Personal shopping. Wardrobe detox. Colour and Bodyshape Analysis.
Learn more about all my styling services!
Companies I’ve worked with:
What my clients say…
My styling consultation was incredibly beneficial, providing valuable insights and practical advice.
Joy offered invaluable guidance on selecting clothes that complement my body type and personal style, making choosing outfits that enhance my best features easier.
Insights into colour combinations and accessory choices were particularly useful, helping me improve my overall look with minimal effort.
My interaction with Joy was marked by professionalism and engagement, creating an enjoyable and productive experience.
She actively listened, was patient, and was friendly.
Her wealth of knowledge and attention to detail provided me with tailor-made advice, which left me feeling empowered to implement the advice provided.
I had the pleasure of working with Joy twice this year.
My most recent shopping experience was in Selfridges, London.
I needed work & casual pieces for this season and Joy did not disappoint.
I absolutely love my new clothes and look forward to my next shop.
Joy helped me to rediscover my sense of style. I hadn’t shopped since before covid, and was in need of help to find new work/casual & holiday clothes. She picked out some beautiful pieces that I would never have considered for myself, many of them showing my legs which to my surprise, really flattered me.
Joy makes you feel special. I felt self conscious about a couple of scars and she made me feel totally at ease. I don’t even mind showing them as the clothes complemented me so much. She was a real tonic and I feel so much more confident in my style now. Thanks very much Joy! ❤️
Every step of this experience was FABULOUS.
Joy is extremely gifted in what she does, excellent communication, great listener, very good at making you feel comfortable and is spot on with her styling.
I was taught how to identify my colours and dress for my body shape all explained in a way that was easy to understand.
I literally loved every outfit she selected for me and my husband can't stop complementing me and he also LOVES every piece Joy picked out.
I am definitely coming back for more and I'm gifting the Style package to my husband. Why didn't I do this sooner!??
“As a complete newbie to the personal styling experience, I was made to feel very comfortable. I felt my wardrobe challenges and objectives were listened to and understand fully. The wardrobe detox was fun and encouraged me to clear out all the items I had been holding on to, despite not wearing them for years. The personal styling process pushed me positively out of my comfort zone, whilst styling me in quality items that are in my comfort zone. Joy is a complete professional and is amazing at what she does. There were a few items that I didn’t buy on the day, and ended up purchasing similar items later…so she really knows her client’s needs. I’m looking forward to my next personal styling appointment.”
I asked Joy to help me with online shopping during lockdown as I wanted summer and loungewear that was smart and comfortable and easy to wear. She did an amazing job. Exceeded the brief with flair and creativity. She put her heart and soul in to it. I ended up buying all her suggestions! Will be coming back for more!
“Joy has spent 3 days Personal Shopping with me and has been to my home twice. At times it feels as if you are shopping with a girl friend as Joy is very at ease with her clients. I do not waste money on clothes I will not wear. I have lots of colour and outfits which suit my figure. It has been a great investment for me and given me more confidence going forward.”
“I chose the Image Makeover service because I wanted to revamp my image. I was getting tired of my old look and I needed a confidence boost. I am very glad that I have had this service because it does exactly what it says and I feel more confident in myself. Joy really put me at ease and her attention to detail is very good. I would highly recommend this service.”
“I am absolutely delighted with the service that Joy provides. I felt I just needed a bit of an update with the way I looked and Joy hit the nail on the head completely. I feel more confident, put my outfits together in a slightly different way and feel so much more like the real me. It's amazing what a difference it has made. Also, Joy went Personal Shopping for me and I now have items in my wardrobe which I would never have picked myself.“
“Let me first of all say, that I'm so glad you enjoyed your time with us last Saturday - it was an awesome day which we are still talking about. Secondly, I also want to add that you have left such a great impact on our women: if you had been at our church on Sunday morning, everyone was saying to each other "Look I'm not wearing black today, I'm co-ordinated and wearing a bright colour" - we were all laughing with each other - it was really a sight to behold.“
“Hello Joy I've been thinking of you over the weekend and wanted to let you know that I've been getting sooooooo many compliments at work.
Things like: You always look nice, You are the best dressed in the office, I love your dress your suit your coat your shoes etc.
It makes me feel so good... I truly feel like my Potential is now at its ultimate thanks to you.”
“Joy, it was a pleasure as always. I am delighted with my new clothes and am sorry I didn't think to mention that I am allergic to wool! Would have helped! Thanks to your advice I am able to buy clothes now which I know will suit me and I buy when I see them, rather than waiting for them to come in. It was fantastic having you do the shopping as my life is so hectic at the moment and I have absolutely no hesitation in recommending your service to anyone. Many thanks.”
“On the appointed day we went through my wardrobe, she took my measurements and gave an exposition on the colour and style of cloths that would fit my body shape. We then went shopping, where Joy tirelessly introduced me to different shops and styles of clothes. The result was a new wardrobe for work, outings, evening and casual wear. These days anywhere I go, people commend my outfit and foot-ware… If you are hopeless with style and need a new look Joy is the best for you!”
“Joy, Thank you so much for my Personal Shopping Experience. I was very impressed with the amount of pre preparation work and effort you put into ensuring the clothes you chose for me were suitable. I am so happy when I go to my new wardrobe now to find I have a choice of so many items I feel good in and not just a few as before. It certainly has boosted my confidence and feed back so far is very positive. Thank you so much again it is a pleasure working with you. Here's to a new summer wardrobe!”
“I really enjoyed my experience with Joy at Potential U. The initial Wardrobe Detox was fun but a little bit difficult saying goodbye to old clothes. The Personal Shopping we did to replace the items was terrific. Joy is very professional and treats each lady as an individual making them feel special picking clothes that suit that body shape. I love all my new clothes and look. I now know the difference between colours and styles which work for me and making the most of my appearance. I feel very happy and confident with my new clothes. They fit like a glove.”
“I was somewhat apprehensive about having a make-over because I felt it was an extravagant and self-indulgent thing to do, but I needn't have worried! Joy was kind, gentle and positive as she detoxed my wardrobe and explained what WOULD suit me. With a smaller wardrobe and some exciting new outfits, I now have the confidence to open my wardrobe and put together an outfit for any occasion, secure that I am wearing the right colours and shapes.”
“Joy was excellent in her approach to her work, pre shopping and being in touch with my needs for styling that was relevant to my personal style and the event I needed to attend. Joy was patient, encouraging and has a level of integrity that made me feel comfortable and at ease with my shopping experience. I would definitely ask Joy to style me again and will refer her services to others. She makes it look easy but for the first time, I wore the highest shoes ever that were so comfortable, this took skill knowledge and a driven passion to want to see someone look good and feel great. Thank you so much Joy. Yana Johnson MBE styled for my Investiture at Buckingham Palace.”
“I wanted to look stylish and chic but just didn't know how to put clothes together. I would walk into a shop like Zara and walk straight out as I felt overwhelmed and old! Joy has completely transformed my wardrobe and taught me how to shop for clothes which suit me AND how to put different looks together. Joy is extremely professional and really does listen to your specific requirements. If you want to stop wasting money on clothes and build a fabulous wardrobe regardless of your budget I highly recommend you book Joy.”
“Joy is extremely professional, experienced and knowledgeable. She is also very friendly and most importantly very diplomatic! She helped me to realise that some clothes were simply never going to look good on me, and it was time for them to go to better homes (or the bin!). The Colour Analysis was really interesting - and I discovered several new colours and combinations I hadn't considered before. The Wardrobe Detox, is a very thorough process - but so necessary! I now have a much more co-ordinated, wearable wardrobe - and have a list of items which I need to buy to make my wardrobe complete. I think she has also saved me from making future disastrous purchases - which is always a good thing for the bank balance!”
“Wonderful - what more can I say - Joy totally got my style and took me to shops I had never been to before! Most importantly was the end price tag, which did not end up blowing the budget and means I can afford more Personal Shopping come the autumn! Thank you.”
“Joy is a very talented Personal Stylist! All the items she chose for me flatter my shape and highlight my best features. I have received nothing but compliments since I purchased my new wardrobe. Every woman needs to spend at least one afternoon with Joy to discover their own unique style; she definitely made this woman very happy.”
“I feel so much more confident about the way I look and I feel absolutely fabulous in the clothes that Joy selected. I also feel like a whole new world of possibilities has opened up to me in terms of what I can wear. It is wonderful to be able to wear the kind of clothes that I have always really liked but I never thought suited me. What is great is that you can learn a lot from Joy - such as how to maximise your wardrobe by matching different pieces and using accessories. I have also learnt that if you select clothes well you don't necessarily have to spend a lot of money to achieve great results. My husband was also delighted - he was completely blown away! It's brilliant to see the reaction of people who know you well be absolutely gobsmacked at the way you look. I would definitely recommend this service!”
“I recently received a promotion at work and desperately needed help with upgrading my work wardrobe. Joy agreed to help me, so we went shopping in the west-end at the end of the January sales.
My budget was limited, so we found some great bargains and Joy tirelessly went with me from shop to shop, while providing advice and tips on size, style, cut, fabric and colour.The result is that I got some great new outfits that really suited my personality.
If you need a new look, or just some good company and great advice on a shopping spree, Joy is your girl!”
“Having just had my baby I didn't have the energy or time to go shopping. So I gave Joy some money to do some Personal Shopping for me without being specific about my requirements. To my surprise every single item she purchased for me fit perfectly and was beautiful. It was as if she knew exactly what I needed. Several weeks later I had a family do to attend and wore one of the items Joy purchased for me. I felt so happy and confident as I looked and felt great! From that day on I made a conscious decision to ask Joy to always shop for me because I love beautiful clothes and looking good, however with 5 children, a husband, my job and studying part time, I simply don't have the time or energy to shop for myself.”
“I had Colour Analysis and was shocked to find that my favourite colours were too pale for me. Then I had a Wardrobe Detox. It was a painful experience to see my favourite outfits condemned. But going shopping with my stylist was a wonderful eye opening experience. I thoroughly enjoyed myself, it was fun to rediscover myself and look so good without having to lose weight. My husband is ever so grateful for the transformation and he did not mind me spending so much on my wardrobe change. I now get a lot of comments on how lovely and bright I look. “
“Joy is such a delightful person to meet, let alone receive such valuable advice from. Now I know what colours and clothing shapes suit me my shopping will be much more focussed, which in turn will save me money, instead of those "impulse buys". With some careful shopping and wardrobe clearing I aim to no longer suffer the dread of opening my wardrobe and hating everything in it!”
“I have colour in my wardrobe at last and what a difference. So many compliments too! I somehow was always drawn to dark colours (safe) but now I see a bright colour and I am not drawn in that direction. Joy was brilliant and showed me that you don’t need to lot of clothes you just need to know how to mix and match (something I was afraid of).”
“Potential U makes shopping so easy! I usually don’t have the time or patience to buy clothes. Joy at Potential U knows exactly what will fit me and what will suit me. She also brings out items I would normally not dare to pick out and I absolutely love them!”
“Doing something for 'me' has been invaluable! In the past I did think carefully about what to wear for special occasions, but never put much thought into what I wore on a day to day basis. I now realise what you wear really makes a difference to your self-esteem and mood. I am NOT saving my nicer clothes for 'best' I am wearing nice clothes all the time – and I love it! Thanks to Potential U!”
“Her manner was extremely professional, attentive and reassuring. The Colour Analysis was particularly interesting and I could see made an immediate difference to how I looked. Having this knowledge and tools will certainly play a significant role in future shopping. Also, a greater knowledge of the fit and shape of clothes which suit me.The Personal Shopping area also enhanced the experience and made it far more pleasurable.
My overall experience was extremely positive and has made me feel more empowered about my style and more confident about pulling it off! And I love the clothes! Thank you.”
My styling consultation was incredibly beneficial, providing valuable insights and practical advice.
Joy offered invaluable guidance on selecting clothes that complement my body type and personal style, making choosing outfits that enhance my best features easier.
Insights into colour combinations and accessory choices were particularly useful, helping me improve my overall look with minimal effort.
My interaction with Joy was marked by professionalism and engagement, creating an enjoyable and productive experience.
She actively listened, was patient, and was friendly.
Her wealth of knowledge and attention to detail provided me with tailor-made advice, which left me feeling empowered to implement the advice provided.
I had the pleasure of working with Joy twice this year.
My most recent shopping experience was in Selfridges, London.
I needed work & casual pieces for this season and Joy did not disappoint.
I absolutely love my new clothes and look forward to my next shop.
Joy helped me to rediscover my sense of style. I hadn’t shopped since before covid, and was in need of help to find new work/casual & holiday clothes. She picked out some beautiful pieces that I would never have considered for myself, many of them showing my legs which to my surprise, really flattered me.
Joy makes you feel special. I felt self conscious about a couple of scars and she made me feel totally at ease. I don’t even mind showing them as the clothes complemented me so much. She was a real tonic and I feel so much more confident in my style now. Thanks very much Joy! ❤️
Every step of this experience was FABULOUS.
Joy is extremely gifted in what she does, excellent communication, great listener, very good at making you feel comfortable and is spot on with her styling.
I was taught how to identify my colours and dress for my body shape all explained in a way that was easy to understand.
I literally loved every outfit she selected for me and my husband can't stop complementing me and he also LOVES every piece Joy picked out.
I am definitely coming back for more and I'm gifting the Style package to my husband. Why didn't I do this sooner!??
“As a complete newbie to the personal styling experience, I was made to feel very comfortable. I felt my wardrobe challenges and objectives were listened to and understand fully. The wardrobe detox was fun and encouraged me to clear out all the items I had been holding on to, despite not wearing them for years. The personal styling process pushed me positively out of my comfort zone, whilst styling me in quality items that are in my comfort zone. Joy is a complete professional and is amazing at what she does. There were a few items that I didn’t buy on the day, and ended up purchasing similar items later…so she really knows her client’s needs. I’m looking forward to my next personal styling appointment.”
I asked Joy to help me with online shopping during lockdown as I wanted summer and loungewear that was smart and comfortable and easy to wear. She did an amazing job. Exceeded the brief with flair and creativity. She put her heart and soul in to it. I ended up buying all her suggestions! Will be coming back for more!
“Joy has spent 3 days Personal Shopping with me and has been to my home twice. At times it feels as if you are shopping with a girl friend as Joy is very at ease with her clients. I do not waste money on clothes I will not wear. I have lots of colour and outfits which suit my figure. It has been a great investment for me and given me more confidence going forward.”
“I chose the Image Makeover service because I wanted to revamp my image. I was getting tired of my old look and I needed a confidence boost. I am very glad that I have had this service because it does exactly what it says and I feel more confident in myself. Joy really put me at ease and her attention to detail is very good. I would highly recommend this service.”
“I am absolutely delighted with the service that Joy provides. I felt I just needed a bit of an update with the way I looked and Joy hit the nail on the head completely. I feel more confident, put my outfits together in a slightly different way and feel so much more like the real me. It's amazing what a difference it has made. Also, Joy went Personal Shopping for me and I now have items in my wardrobe which I would never have picked myself.“
“Let me first of all say, that I'm so glad you enjoyed your time with us last Saturday - it was an awesome day which we are still talking about. Secondly, I also want to add that you have left such a great impact on our women: if you had been at our church on Sunday morning, everyone was saying to each other "Look I'm not wearing black today, I'm co-ordinated and wearing a bright colour" - we were all laughing with each other - it was really a sight to behold.“
“Hello Joy I've been thinking of you over the weekend and wanted to let you know that I've been getting sooooooo many compliments at work.
Things like: You always look nice, You are the best dressed in the office, I love your dress your suit your coat your shoes etc.
It makes me feel so good... I truly feel like my Potential is now at its ultimate thanks to you.”
“Joy, it was a pleasure as always. I am delighted with my new clothes and am sorry I didn't think to mention that I am allergic to wool! Would have helped! Thanks to your advice I am able to buy clothes now which I know will suit me and I buy when I see them, rather than waiting for them to come in. It was fantastic having you do the shopping as my life is so hectic at the moment and I have absolutely no hesitation in recommending your service to anyone. Many thanks.”
“On the appointed day we went through my wardrobe, she took my measurements and gave an exposition on the colour and style of cloths that would fit my body shape. We then went shopping, where Joy tirelessly introduced me to different shops and styles of clothes. The result was a new wardrobe for work, outings, evening and casual wear. These days anywhere I go, people commend my outfit and foot-ware… If you are hopeless with style and need a new look Joy is the best for you!”
“Joy, Thank you so much for my Personal Shopping Experience. I was very impressed with the amount of pre preparation work and effort you put into ensuring the clothes you chose for me were suitable. I am so happy when I go to my new wardrobe now to find I have a choice of so many items I feel good in and not just a few as before. It certainly has boosted my confidence and feed back so far is very positive. Thank you so much again it is a pleasure working with you. Here's to a new summer wardrobe!”
“I really enjoyed my experience with Joy at Potential U. The initial Wardrobe Detox was fun but a little bit difficult saying goodbye to old clothes. The Personal Shopping we did to replace the items was terrific. Joy is very professional and treats each lady as an individual making them feel special picking clothes that suit that body shape. I love all my new clothes and look. I now know the difference between colours and styles which work for me and making the most of my appearance. I feel very happy and confident with my new clothes. They fit like a glove.”
“I was somewhat apprehensive about having a make-over because I felt it was an extravagant and self-indulgent thing to do, but I needn't have worried! Joy was kind, gentle and positive as she detoxed my wardrobe and explained what WOULD suit me. With a smaller wardrobe and some exciting new outfits, I now have the confidence to open my wardrobe and put together an outfit for any occasion, secure that I am wearing the right colours and shapes.”
“Joy was excellent in her approach to her work, pre shopping and being in touch with my needs for styling that was relevant to my personal style and the event I needed to attend. Joy was patient, encouraging and has a level of integrity that made me feel comfortable and at ease with my shopping experience. I would definitely ask Joy to style me again and will refer her services to others. She makes it look easy but for the first time, I wore the highest shoes ever that were so comfortable, this took skill knowledge and a driven passion to want to see someone look good and feel great. Thank you so much Joy. Yana Johnson MBE styled for my Investiture at Buckingham Palace.”
“I wanted to look stylish and chic but just didn't know how to put clothes together. I would walk into a shop like Zara and walk straight out as I felt overwhelmed and old! Joy has completely transformed my wardrobe and taught me how to shop for clothes which suit me AND how to put different looks together. Joy is extremely professional and really does listen to your specific requirements. If you want to stop wasting money on clothes and build a fabulous wardrobe regardless of your budget I highly recommend you book Joy.”
“Joy is extremely professional, experienced and knowledgeable. She is also very friendly and most importantly very diplomatic! She helped me to realise that some clothes were simply never going to look good on me, and it was time for them to go to better homes (or the bin!). The Colour Analysis was really interesting - and I discovered several new colours and combinations I hadn't considered before. The Wardrobe Detox, is a very thorough process - but so necessary! I now have a much more co-ordinated, wearable wardrobe - and have a list of items which I need to buy to make my wardrobe complete. I think she has also saved me from making future disastrous purchases - which is always a good thing for the bank balance!”
“Wonderful - what more can I say - Joy totally got my style and took me to shops I had never been to before! Most importantly was the end price tag, which did not end up blowing the budget and means I can afford more Personal Shopping come the autumn! Thank you.”
“Joy is a very talented Personal Stylist! All the items she chose for me flatter my shape and highlight my best features. I have received nothing but compliments since I purchased my new wardrobe. Every woman needs to spend at least one afternoon with Joy to discover their own unique style; she definitely made this woman very happy.”
“I feel so much more confident about the way I look and I feel absolutely fabulous in the clothes that Joy selected. I also feel like a whole new world of possibilities has opened up to me in terms of what I can wear. It is wonderful to be able to wear the kind of clothes that I have always really liked but I never thought suited me. What is great is that you can learn a lot from Joy - such as how to maximise your wardrobe by matching different pieces and using accessories. I have also learnt that if you select clothes well you don't necessarily have to spend a lot of money to achieve great results. My husband was also delighted - he was completely blown away! It's brilliant to see the reaction of people who know you well be absolutely gobsmacked at the way you look. I would definitely recommend this service!”
“I recently received a promotion at work and desperately needed help with upgrading my work wardrobe. Joy agreed to help me, so we went shopping in the west-end at the end of the January sales.
My budget was limited, so we found some great bargains and Joy tirelessly went with me from shop to shop, while providing advice and tips on size, style, cut, fabric and colour.The result is that I got some great new outfits that really suited my personality.
If you need a new look, or just some good company and great advice on a shopping spree, Joy is your girl!”
“Having just had my baby I didn't have the energy or time to go shopping. So I gave Joy some money to do some Personal Shopping for me without being specific about my requirements. To my surprise every single item she purchased for me fit perfectly and was beautiful. It was as if she knew exactly what I needed. Several weeks later I had a family do to attend and wore one of the items Joy purchased for me. I felt so happy and confident as I looked and felt great! From that day on I made a conscious decision to ask Joy to always shop for me because I love beautiful clothes and looking good, however with 5 children, a husband, my job and studying part time, I simply don't have the time or energy to shop for myself.”
“I had Colour Analysis and was shocked to find that my favourite colours were too pale for me. Then I had a Wardrobe Detox. It was a painful experience to see my favourite outfits condemned. But going shopping with my stylist was a wonderful eye opening experience. I thoroughly enjoyed myself, it was fun to rediscover myself and look so good without having to lose weight. My husband is ever so grateful for the transformation and he did not mind me spending so much on my wardrobe change. I now get a lot of comments on how lovely and bright I look. “
“Joy is such a delightful person to meet, let alone receive such valuable advice from. Now I know what colours and clothing shapes suit me my shopping will be much more focussed, which in turn will save me money, instead of those "impulse buys". With some careful shopping and wardrobe clearing I aim to no longer suffer the dread of opening my wardrobe and hating everything in it!”
“I have colour in my wardrobe at last and what a difference. So many compliments too! I somehow was always drawn to dark colours (safe) but now I see a bright colour and I am not drawn in that direction. Joy was brilliant and showed me that you don’t need to lot of clothes you just need to know how to mix and match (something I was afraid of).”
“Potential U makes shopping so easy! I usually don’t have the time or patience to buy clothes. Joy at Potential U knows exactly what will fit me and what will suit me. She also brings out items I would normally not dare to pick out and I absolutely love them!”
“Doing something for 'me' has been invaluable! In the past I did think carefully about what to wear for special occasions, but never put much thought into what I wore on a day to day basis. I now realise what you wear really makes a difference to your self-esteem and mood. I am NOT saving my nicer clothes for 'best' I am wearing nice clothes all the time – and I love it! Thanks to Potential U!”
“Her manner was extremely professional, attentive and reassuring. The Colour Analysis was particularly interesting and I could see made an immediate difference to how I looked. Having this knowledge and tools will certainly play a significant role in future shopping. Also, a greater knowledge of the fit and shape of clothes which suit me.The Personal Shopping area also enhanced the experience and made it far more pleasurable.
My overall experience was extremely positive and has made me feel more empowered about my style and more confident about pulling it off! And I love the clothes! Thank you.”